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Listopro – Mexico City – The Role of Programmatic / Performance Specialist will be part of the Media team and its main responsibility will be to plan, execute, and measure programmatic advertising campaigns. The ideal candidate should have significant knowledge and hands-on experience executing paid campaigns across programmatic display, video and native platforms to increase awareness, reduce cost-per-lead and increase customer acquisition where applicable. It will be the main responsable for the planning, execution, measurement and optimization of digital campaigns including re-targetting, white / black listing, auctions, viewability metrics, etc. Responsibilities: – Participate in campaign planning and ideation (identifying KPIs, drafting media briefs, developing media plans, and pitching channel-specific strategies). – Collaborate with creative, digital strategy and analytics teams on overall strategy and campaign planning. – Analyze paid channel performance alongside website or related online pla…