Vista de conjunto

Pfizer – Santiago, Región Metropolitana – Job Title Renal & Hematology CBL (Country Brand Lead), Chile Role Description Own product brand strategy and results. Design, develop and implement the Marketing Strategy Plan Cross-functional brand leadership. External Stakeholder Management. Revenue A&P, forecast, supply & performance tracking management The CBL is accountable for managing all brand related activities as well as maximizing growth opportunities through innovation and patient focus in line with Global strategies. Represents brand at a country level in alignment with all cross functional areas. The CBL drives operational excellence at a country level and brings customer & marketplace insights to shape strategy and tactics. Deliver flawless execution of marketing plans incorporating strong financial management skills & accountability for the DME budget. Has a strong relationship with all relevant internal areas in country (e.g. Country Lead, Commercial Lead, medical function, Sales, PHI, finance, legal, Quali…