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Adidas – Bogotá DC – Purpose & Overall Relevance for the Organization: As a Senior Manager Digital Analytics at adidas you are responsible -in close cooperation with Global Digital Analytics- for the development of the digital business performance analytics function within the market using global frameworks for data governance, integration, reporting and optimization. Within your practice, you oversee the development and delivery of cutting-edge analytics services to market stakeholders, enabling them to make fact-based decisions. Based on defined data sources, your team manages the generation of performance diagnostics and insights that helps to achieve market sales plans. You are contributing to a factual basis for future consumer experience optimization and site development. Key Responsibilities: Analytics Lead the execution or usage of defined analytics practices or platforms using and aligned to global frameworks, including service portfolio for: Operational Performance Diagnostics & Insigh…