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Adidas – Santiago, Región Metropolitana – Purpose & Overall Relevance for the Organization: This role is responsible for maximizing the profitability of DTC by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication. Key Responsibilities: Execute the marketing calendar ensuring alignment with appropriate local and regional departments Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.) Monitor and control campaign material produced and ensure that suppliers deliver high quality standard Ensure that digital content li…